Beauty, Lifestyle, and Wellness Incubator

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Our Brand Portfolio

We invest in forward-thinking, innovative brands and founders who lead the parade.We champion visionary founders by advising, investing, and providing operational execution through leveraging our experience in founding and scaling start-up ventures.

GENTLE MONSTER

Gentle Monster is a trendsetting purveyor of premium eyewear. Founded in Seoul, in 2011, the label has quickly become a sensation, and is now sold in more than 20 countries, with dedicated boutiques on three continents.

MIJA

MIJA is a Silicon Valley-based wellness company ushering in Wellness 2.0. Founded in San Francisco, in 2018, and known for organic, plant-based ingredients that offer clinical results. Formulated by a board-certified nutritionist and dietitian.

NOTHING

Nothing is a London-based consumer technology company that seeks to challenge the status quo.Founded in 2020, Nothing's first product "ear (1)" launched on July 27, 2021.

SWEETGREEN

Sweetgreen is an American fast-casual restaurant chain that serves a variety of seasonal, fresh salads.Founded in 2007, Sweetgreen is known for integrating technological innovation within the restaurant industry.

WUNDER

WUNDER is a cannabis-infused sparkling beverage company. Made with natural flavors and a micro-dose of functional CBD and Delta-8 and Delta-9 THC that benefit the mind and body.

Want to work with us?

PARADE BRANDS is a consumer product incubator and holding company. We provide strategic and operational guidance and execution, in addition to taking on C-suite roles that oversee key areas including manufacturing, sourcing, warehousing, hiring, creative, marketing and sales, and social media.

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